Part of Boston Ivy’s affiliate marketing campaigning has been to construct a unique and impartial broker reviews platform. The site gathers independent data on all the major players in the financial spread betting arena, and allows the visitor to compare these metrics in an intuitive and attractive manner. Interspersed with these reviews and ratings is advice, background and information, valuable to both the absolute beginner and markets veterans.
The site employs many techniques for the digital marketing team, such as a highly-configurable pop-up, flexible social media handling, bespoke campaign landing pages, and cutting-edge visitor tracking and retargetting.
Although most of the sites readership prefer visiting on desktops, the site is 100% usable on mobile phones and tablets.