The largest part (to date) of Boston Ivy’s lead generation effort has been to build and maintain a world class financial news website. In less than a year, the site has built up a regular readership of over 15,000 per week, and sends out daily newsletters with headlines, highlights and actionable insights.

In addition to providing the dedicated news team with a powerful but easy to use interface, the site employs many techniques for the digital marketing team, such as a highly-configurable pop-up, flexible social media handling, bespoke campaign landing pages, and cutting-edge visitor tracking and retargetting.

Although most of the sites readership prefer visiting on desktops, the site is 100% usable on mobile phones and tablets.